Sunday, October 31, 2010

Undone by poor strategy and changing tastes, General Motors ends Pontiac after 84 years

Sun Oct 31, 4:18 PM

Pontiac Solstice

In this photo taken Oct. 14, 2010, a 2009 Pontiac Solstice convertible sits in the showroom of the Anthony Pontiac GMC Buick dealership in Gurnee, Ill. Pontiac, whose GTO and Firebird muscle cars defined fast rides, drive-ins and cruising for a generation of teenage boys, is going out of business.  (AP Photo/Charles Rex Arbogast)

By Tom Krisher, The Associated Press

DETROIT - Pontiac, whose muscle cars drag-raced down boulevards, parked at drive-ins and roared across movie screens, is going out of business on Sunday.

The 84-year-old brand, moribund since General Motors decided to kill it last year as it collapsed into bankruptcy, had been in decline for years. It was undone by a combination of poor corporate strategy and changing driver tastes. On Oct. 31, GM's agreements with Pontiac dealers expire.


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